Rebrand for beauty salon. The proposal for the development of the new logo was to follow the trend of current minimalism, introducing an impactful and modern sans serif font, with the first name highlighted, PRIME. The second name, Studio, has a cursive typography with an expressive line, creating a chic contrast that accompanies the minimalist aesthetic, when inserted together with the organic shape of the circle, conveying a more homogeneous and sophisticated identity.
